Apple officially launches new iPhone 18 Pro and iPhone 18 Pro Max, both phones have landed in the Italian market An increase of 150 euros compared to the respective predecessors. The price change is likely to have an impact on the entire smartphone market and will also affect the strategies of major Android manufacturers, especially the prices of next-generation flagship models.
Are prices higher on Android too?
As we expected, the price of these two new Apple models landing on the Italian market is 150 euros higher than the previous generation. If the iPhone 17 Pro starts at 1,339 euros, The 18 Pro is priced at €1,489. The iPhone 17 Pro Max starts at €1,489 and the iPhone 18 Pro Max starts at €1,639. As if that wasn’t enough, some smartphones already on sale have also seen price increases, a sign that’s anything but encouraging for the market. This is the case with iPhone 17, From €979 to €1,129. The only model that is currently unchanged is the 17e, priced at 729 euros for the 256 GB configuration.
Apple raises iPhone price by 150 euros in Italy: iPhone 17 also increases in price
This increase may make Android smartphone makers have an easier time justifying higher prices for the next model. It’s unusual for a smartphone already on sale to see a price increase. So if you spotted a Galaxy that launched a few months ago, That doesn’t mean prices won’t rise: Today’s risks seem more concrete. The contribution is memory crisisas manufacturers already face higher component costs.
Obviously, these are assumptions and possible risks, not certain scenarios. However, Apple’s new positioning may represent Opportunity for producers to charge higher prices New models and smartphones are on sale.
The future is yet to be defined
All things considered, iPhone prices are rising It could also have an impact on other parts of the market. Other manufacturers could do the same to make up for the increased costs, but there’s no certainty yet. So, we need to know what happens in the coming months and whether the major Android smartphones will see a price increase. In the meantime, you can learn about the features of the new iPhone 18 Pro and Pro Max in our dedicated article.