Bulkhead’s shooter WARDOGS has sold about 2.2 million copies on Steam, analysts estimate. Alina analysis. By comparison, ARC Raiders sold approximately 1.7 million copies and HELLDIVERS 2 sold approximately 1 million copies in comparable periods after release.
In addition, “Wardogs” has generated more than $70 million in revenue, ranking seventh among Steam’s new games of 2026 by this metric. The game’s revenue on Valve’s platform alone exceeds Marathon’s revenue on all platforms combined.
About 11% of users who added Wardogs to their wishlist purchased the game within the first seven days. However, approximately 57% of wishlists were collected in the last month before launch, indicating a sharp increase in interest in the lead-up to launch. Analysts say new wish lists typically convert into purchases better than older wish lists because interest in games wanes over time.
At the same time, developers also need to retain their audience. At the time of evaluation, DAU peaked at 1.6 million players, and the team continues to release updates and fix launch issues. A console version of Wardogs isn’t scheduled to launch until 2028, so the direct test of the project will be to maintain audience retention while other major games launch.
The analysis authors attributed the success of Wardogs to the $40 price, sincere cooperation with the community, and positive consideration of player feedback. Bulkhead releases small updates and patches regularly, focusing on quality-of-life changes based on user feedback. At the same time, analysts note that it will not be easy for other developers to replicate the results, as success depends on a combination of factors, including audience, price and interest generated before launch.
