Insomniac Games’ exclusive PlayStation console has shown impressive financial performance from the get-go. According to a report from Alinea Insight analyst Rhys Elliott, Marvel’s “Wolverine” has sold 1.9 million copies in its first three days of release, generating revenue of $160 million.
Despite mixed reviews from critics and fierce online criticism, the new product has attracted a broad audience whose interests intersect with: spiderman, fort night and grand theft auto 5. The blockbuster’s success may prompt PlayStation to put more emphasis on established franchises and projects with quick returns, showing that mainstream players are willing to support established brands.