Meta’s Muse AI agent✴ Surpassed ChatGPT in the ratings of free AI assistants. Muse can browse websites, follow links, enter text and hold conversations on the Internet, performing tasks assigned by the user. Yuan✴ Announced plans to integrate Muse into its smart glasses and develop a new Tamagotchi-style gadget called Muse Charm. ChatGPT is still the “face” of consumer AI, but it’s slightly lost its novelty appeal.

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Muse’s functionality itself is not new and is comparable to ChatGPT and other artificial intelligence assistants. Still, Muse’s rapid popularity could spell big trouble for OpenAI CEO Sam Altman. The release of Muse proves that AI tools can operate effectively without relying on OpenAI’s advanced models. This also shows Meta’s readiness✴ Investing heavily in keeping its artificial intelligence assistant free. It also shows that OpenAI’s long-standing efforts to gain a foothold in the “browser experience” space (on which most of Muse’s features are based) have not provided the company with a credible competitive advantage.
Enthusiasts, traditionally early adopters, are already looking for alternative artificial intelligence assistants, putting OpenAI at risk of being left behind. Users have a wide range of choices: from products from small startup Instinct to SpaceXAI’s Grok Bot and Google’s Gemini Spark, behind these giants lies the huge resource potential. Finally, driven by Meta’s aggressive growth strategy, there is now Muse✴.
“Everyone deals with this topic in one way or another”Techsponential analyst Avi Greengart pointed out. He said each launch reflects a larger trend: Companies are trying to find a reliable and profitable way to use artificial intelligence to (they hope) improve people’s lives..
OpenAI’s main competitor has always been Anthropic, but the former initially had a significant advantage: ChatGPT’s audience significantly exceeded Claude. This year, the number of weekly active users of OpenAI tools reached 1 billion.
Confrontation with Mehta✴ You can’t boast of such indicators. Mark Zuckerberg’s empire has more than 3 billion daily active Instagram users✴Facebook✴Messenger and WhatsApp. The company’s advertising business generates enough money to fund AI computing power. Meta smart glasses have become a real hit✴providing companies with another point of interaction with users.
According to data from analytics firm Sensor Tower, Muse mobile version was downloaded by more than 2.5 million people within 13 days of release. According to experts, the main advantage of Muse is its simplicity. The assistant’s interface resembles a messenger window, it handles tasks quickly, and it’s already received rave reviews from the first enthusiasts to use it. Although this tool is designed for work tasks, it can answer questions just like ChatGPT.
Analysts believe that despite Muse’s rapid growth, the battle is far from over, as user retention is a better indicator of success than the initial wave of downloads. They said that in the field of chatbots, as in other fields, there are different levels of audience engagement, churn and retention rates, and ChatGPT currently shows the best results on these metrics.
OpenAI has not responded directly to Muse. However, rumors are already circulating about the company’s upcoming competing products, with OpenAI product manager Thibault Sottiaux directly hinting at an imminent release of a software solution.
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