Sony announced its withdrawal from the 2027 Consumer Electronics Show (CES), shocking the industry. The company confirmed that both itself and its subsidiaries plan to hold a press conference or organize a booth at the January show.
As a Sony representative explained in an official statement to Bloomberg, management is continually and strategically reviewing its communications approach in line with modern priorities. The focus is now entirely on entertainment – video games, animation, the film industry, music and tools to support authors. Let’s recall a trend that was hinted at last year: at CES 2026, the company did not have its own booth (except for the Afeela electric car prototype, a joint project with Honda, which was subsequently cancelled).
Additionally, Sony recently transferred management of its TV brands to Sony, significantly reducing its share of the traditional consumer device market. bravia TCL Corporation. Although the gaming department continues to actively develop and release peripherals (monitors, headphones and speakers), fans have already understood: if the PlayStation 6 is released next year, you definitely should not wait at CES.