Samsung is the largest smartphone manufacturer on earth, as it is the brand that sells the most devices on a global scale. Attention, here we are not talking about high-end devices, because Apple reigns there. We are talking about devices ranging from €99 to €1000.
Having said all this, if Samsung wants to continue to be the “biggest”, it will have to make some changes!
Samsung will have to bet on the mid-range! (Galaxy A55)
Therefore, in recent years, it is undeniable that consumers have started to move away from the mid-range a little, to start investing more in the high-end ranges.
The idea is simple… Mid-range devices have not evolved enough to satisfy the current consumer’s level of demand, so consumers have started to invest in more expensive devices, but capable of lasting for more years with the same level of performance. . In fact, Apple gained the most from this change in mentality.
But, in 2024, the mid-range is getting more interesting! Just look at the recently launched Redmi Note 13, especially the Pro+ version, and of course, we also have to look at what Samsung is preparing for its Galaxy A range, namely the Galaxy A55 5G, which should be the best Galaxy A ever.
What needs to change?
Xiaomi launched a Redmi Note 13 Pro+ that, in addition to doing everything, or almost everything, features a high-end build quality.
Therefore, if Samsung wants to continue to be the flagship of the Android world in the €500 range, it will have to change its strategy a little.
Something that, according to rumors and market leaks, was already planned to happen before the launch of the Chinese rival. Will it be enough?
The new Galaxy A55 will be like this
The Galaxy A54 is a really good device, however, it has some points where it needs improvement. Especially because it is a device that has become almost exaggeratedly expensive over the last few years.
One of these points is the build quality, which has to be very similar to the quality we can see in the Galaxy S24. Furthermore, it is also necessary for wireless charging, which is becoming increasingly essential and normal in the mobile world.
In addition to all this, Samsung also has to equip its Galaxy A55 with a really good and beautiful OLED screen. In other words, it is no longer enough to have a good resolution and the ability to reach 120Hz.
It is also necessary to eliminate the margins around this same screen, just as Xiaomi did on its entire Redmi Note 13 range.
Is the A54 still worth it?
The Galaxy A55 will have to improve in several aspects, however, the A54 of 2023 continues to be an extremely interesting device, and now much cheaper. It could be a good alternative to avoid the price rise that seems to be general.