In an open letter, Neal Mohan, CEO of YouTube, outlined the platform’s four main bets for 2024. This promises a revolution in the way creativity and technology intertwine. The executive talks about innovation at YouTube, with an emphasis on artificial intelligence (AI), creator recognition and expansion into new viewing frontiers.
1. AI will empower human creativity
Firstly, YouTube is betting heavily on AI to enrich human creativity. With the introduction of tools such as Dream Screen and the Music AI Incubator, the platform will broaden the horizons of creative expression.
These innovations democratize access to AI and enable new forms of content, allowing creators to explore unexplored territories. The promise is clear: AI on YouTube will be an ally of creativity, expanding artistic possibilities.
2. Creators recognized as the next generation studios
Another pillar of the strategy for 2024 is the recognition of content creators as true entrepreneurs. These are the “next generation studios”. YouTube has paid more than $70 billion to creators, artists and media companies in the last three years.
With fan funding tools and programs like Creator Collective, YouTube reinforces its commitment to supporting creators. You want to help them diversify their sources of income and expand their reach.
3. YouTube’s next frontier is the living room
YouTube’s third big bet is in the living room. This recognizes the change in the behavior of viewers who now want to consume a diverse range of content in the comfort of their homes, on large screens.
With an impressive average of more than a billion hours of content watched on TV daily, YouTube is positioned as the leader in streaming viewing time, according to Nielsen. The platform is committed to bringing the best subscription and viewing experience to the living room.
4. Protecting the creative economy is essential
Ultimately, protecting the creator economy remains a fundamental commitment of YouTube. The platform continues to invest in policies and technologies that ensure a safe and reliable environment. Whether for creators or spectators.
This includes introducing new layers of transparency and protections against synthetic content. This ensures that YouTube is a space where creativity thrives in a healthy and sustainable way.