News culture To save Star Wars and Marvel in cinema, Disney is investing $1.5 billion in a video game and it makes total sense
Published on 02/12/2024 at 1:00 p.m.
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Last week, Disney announced investing $1.5 billion in a famous video game publisher in order to continue to promote its brands. A way for the entertainment giant to put a foothold in this sector… after leaving it a few years ago.
This was one of the big news stories of last week: Disney will invest $1.5 billion in Epic Games to acquire a stake in the company. To justify this decision, the entertainment giant published the following press release:
The Walt Disney Company and Epic Games will collaborate on an all-new universe of games and entertainment that will further expand the reach of beloved Disney stories and experiences (…) In addition to being a world-class gaming experience and interoperate with Fortnite, the new persistent universe will provide a multitude of opportunities for consumers to play, watch, purchase and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar and Moreover.
Thus, we understand that Fortnite is not the only game affected by this massive investment, but a new persistent universe should also be created to highlight Disney productions. Enough to create an impressive gaming platform capable of centralizing everything in one place.
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The “biggest leap forward in the world of video games” for Disney
Beyond this official press release, Bob Iger, CEO of Disney, spoke on the microphone of the CNBC channel to explain what had pushed the company to make its “biggest leap forward in the world of video games “. For him, it is clear that younger generations spend a lot of time gaming and the entertainment giant must be present through its many brands:
Which I think is not only timely, but an important step when you consider demographic trends and how Generation Alpha and Generation Z and even millennials are spending their time there.
It is quite interesting to observe this major U-turn on the part of Disney after having closed its video game branch in 2016, namely Disney Interactive Studios. However, we remember ambitious projects like the famous Disney Infinity, with its toys and its numerous extensions, but also and above all the famous LucasArts studio which closed in 2013. Ten years later, the tide seems to have turned, and au- beyond lending its licenses to different publishers (Star Wars Jedi for Electronic Arts, Star Wars Outlaws and Avatar at Ubisoft…), Disney wants to invest more directly in video games.
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