Apparently, Huawei is swamped with work. Not only is it preparing the launch of the highly anticipated new P70 and Mate 70 smartphone series, it may also be preparing the launch of a new sub-brand.
According to the information now released by the website HuaweiCentral and the leaker Smart Pikachu, the Chinese brand could surprise everyone and everything with a new market presence.
Sub-brand name could be Xingyao
Huawei has already registered some names that could be the name of the new sub-brand Crédito@Thamyuanyuan/Pixabay
Although the two sources do not provide further information about this new feature, some rumors in the Web world suggest that the sub-brand is called Xingyao. Previously it was reported that the Chinese brand has already registered the terms Xingyao and Xingyao Edition.
The registration of both designations supports this rumor. In addition, Honor, a brand already well established in the global smartphone market, also began as a sub-brand of Huawei.
Having already experience in this type of launches, Huawei may choose to use the same strategy. However, we will have to curb our enthusiasm. According to leaker Smart Pikachu, we will only see Huawei’s sub-brand in 2025.
Huawei sub-brand aimed at the mid-range market
But the news doesn’t just come through leaker Smart Pikachu and the Huawei Central website, other rumors are already pointing to the market positioning of Huawei’s new sub-brand.
They say this will be targeted at the mid-range and entry-level segment. It will also have a strong online presence.
In practice, this will translate into smartphones with more affordable prices and less advanced specifications. In other words, models that will not compete directly with Huawei’s well-known P and Mate series.
The option to sell online is equally strategic. With this mode, the sub-brand can reach more potential buyers, in any region of the world.
No further information was provided, but more revelations may be made later this year.