The streaming market is highly competitive and even large providers like Disney Plus are not yet profitable or never will be. Last year, this circumstance led to price increases and subscription changes, and not just for the mouse company. Even giants like Netflix and Amazon Prime were not spared from restructuring. All of this usually hits customers the hardest, as they then have to put up with more advertising or higher prices. According to a current rumor, it is now also affecting one of the largest streaming providers on the market, which may soon no longer exist in this form. However, it shouldn’t be as bad as it sounds at first…
Paramount Plus on the brink of extinction?
The upheavals in the streaming market are major and last year customers in particular felt the effects: Netflix has increased the prices for its subscription models and now prohibits account sharing. Amazon Prime Video has also followed suit and has recently started showing advertising in the streaming app. And even the relatively new Disney Plus service has raised prices in the last year.
The streaming service Paramount Plus, which was also quite new and only launched in Germany almost a year ago, is sometimes lost alongside the three major providers. But you can also watch big series and films there like “Star Trek”, “Mission: Impossible” or “Yellowstone”. Because of the great competition on the market, Paramount is now considering scrapping its own streaming service.
This is reported by the Wall Street Journal, citing recent discussions between Paramount Global and Comcast. According to the report, Paramount is considering discontinuing its own streaming service and merging it with another one. It still seems to be unclear what exactly this is.
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There have already been discussions with Comcast, which includes the streaming service “Peacock”, which is only available in the USA. Paramount is probably also open to other providers. Accordingly, there are also considerations about merging with Apple TV Plus or HBO Max.
There is also speculation as to whether parent company Paramount Global could be split into several parts and then sold individually. There were recently rumors about a merger between Paramount and Warner Bros. Discovery, but nothing seemed to come of them. In addition to the streaming service Paramount Plus, Paramount Global also includes the film studio Paramount Pictures, various television channels such as Nickelodeon and Comedy Central, several US news channels and a book publisher.
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Paramount has been in crisis for years and there has been repeated speculation about a merger with another streaming provider. If this happens, it will initially affect customers in the USA. However, something like this will also have an impact on Germany: A merger could either mean that you will soon have to subscribe to one less streaming service and the content will be divided among existing providers. Or another streaming service that has previously only operated in the USA, such as Peacock or HBO Max, is finally coming to Germany.