Research firm Omdia reported that Samsung had a 30.1% share of the global TV market in 2023. Thus, Samsung once again topped the global ranking of TV manufacturers. The Korean giant has consistently ranked first in this segment for 18 years in a row – since 2006.
Samsung itself notes that this success is largely due to the company's strategic focus on the premium TV and large-screen device categories, as well as thanks to its cutting-edge QLED and OLED models. Since its launch in 2017, Samsung's line of QLED TVs has surpassed total sales of 40 million units. In 2023 alone, the QLED line reached sales of 8.31 million units.
Samsung has made significant strides in certain TV categories. For example, the company recorded a market share of 60.5% in the sales segment of televisions priced over $2,500. It also retained its leadership in the segment of TVs with a diagonal of more than 75 inches with a sales share of 33.9%. In addition, thanks to strong sales of 98-inch models, TVs larger than 90 inches retained their leadership with a market share of 30.4%.
In addition, Samsung has also made significant strides in the OLED sector. The company's OLED TV lineup recorded 1.01 million units sold in 2023, capturing a 22.7% market share. In 2024, the market share is expected to increase due to the expansion of the model range.
Source: Samsung
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