It is still unknown when Apple Vision Pro will appear in official retailers, so now the ball is in the court of “gray” sellers who are bringing the “technology of the future” (© Tim Cook) as close as they can.
Sales of Vision Pro in the United States started on February 2, 2024. The US is so far the only country where Vision Pro can be purchased officially: prices start at $3,499 (excluding taxes) for the minimum configuration with 256 GB of memory, the cost of the version with 512 GB of storage is $3,699, and 1 TB is $3,899. Gadgets are still being brought to Ukraine and other countries by resellers, who, of course, set an immodest markup. At the same time, over the past week, prices for Apple Vision Pro in Ukraine have gone down.
If at the start of sales in early February for Apple Vision Pro, Ukrainian marketplaces and electronics stores, on average, asked for 210 thousand UAH, then as of February 22, you can find offers cheaper than 170 thousand UAH (about $4,400 at the current exchange rate), which data from price aggregators Hotline and E-Katalog Ukraine confirms this.
We are talking about the minimum configuration with 256 GB of internal memory (512 GB or 1 TB are more expensive, but they have also lost a little in price). The cost of the maximum version with 1 TB of memory now reaches 250 thousand UAH. It is worth noting that we are not talking about a pre-order with full advance payment, the headsets seem to be “in stock”, so the device should be issued/shipped on the day the order is paid for.
Apple made a lot of noise with the release of a “spatial computer” in the format of a ski mask – with the start of sales, social networks were filled with memes and funny content from “people from the future” who used the headset in strange ways – in various public places (subway, restaurants or just in the middle of the streets), gyms, driving a Tesla with Autopilot turned on and during walking the dog Patron robodog. At the same time, there were also plenty of interesting and realistic demonstrations – from the more obvious (watching movies, games, music, photos) to scenarios such as programming and multitasking and window tracking and further a bunch of different highlights (but not the ones you thought about – no 3D porn yet, just regular flat on a VR screen). Quite an interesting coincidence – the downward trend emerged against the backdrop of news about massive returns of the Apple Vision Pro in the second week of sales. On social networks, users indicated among the main reasons for returns were discomfort when wearing the headset due to its large size and excessive weight, insufficient autonomy, inconvenience when performing work tasks, lack of support for individual files and a limited application library in general.
Apple has not yet announced the start date of Apple Vision Pro sales in other countries – Apple's distributor on the Ukrainian market, Asbis-Ukraine, has not yet informed retailers about the date of official deliveries, so when will the “white” ones appear in Ukraine and how much will they cost? guess. Even if we put aside the limitations (you need an American AppleID for full use) and warranty problems, the “gray” Apple Vision Pro has another, more significant drawback – the kit includes about 30 different sealing pads that ensure proper fit of the device, taking into account individual characteristics of a person's face shape. This means that when purchasing from unofficial sources, the chances of guessing correctly and not spoiling your impression of using the new product are extremely low.
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