Video games can also be great for advertise your brands: this is what more companies must have thought over time, making agreements with developers to see their brands within a title, perhaps even with an active role in the gameplay.
We therefore quote you 5 famous brands advertised in video games: do you know them all?
Cool Spot
Published in 1993 on SEGA Mega Drive e Super Nintendo and later on several other platforms, Cool Spot is a 2D Platformer all focused on the mascot of 7 Upone of the most popular soft drinks in the United States. The drink is therefore massively present within the game also through collectible objects, however the references to 7 Up are only present in the American versions of the adventure: in Europe, in fact, the references to the brand have been removed, leaving room for a generic soda.
Death Stranding
Returning to his private room between assignments, Sam Porter Bridges can relax by also consuming cans of Monster Energy. The drink proves invaluable for recovering lost energy, also improving your stamina. The brand is present only in the original version of Death Strandingwhich was then removed in the subsequent re-release Director’s Cut.
Pepsiman
Ok, we're talking about a terrible game for the first PlayStation, and yet Pepsiman has become an iconic game in its own way precisely due to the fact that the entire production revolves around the famous one Pepsi: Hundreds of cans are present in each level of the game, which puts us in the shoes of a wacky superhero aimed at promoting the soft drink. And nods to Pepsi are literally everywhere across the scenarios. In short, more than a game it seems like a perfect advertising campaign.
Splinter Cell Chaos Theory
Sam Fisher also juggled famous brands between one mission and another. In Splinter Cell Chaos Theory it is in fact possible to find references to Axethe famous brand of bathroom products such as deodorants, perfumes and the like. Because even when you are dealing with a very delicate infiltration mission on which the geopolitical future of the Earth may depend, it is always good to remember to always take care of your personal hygiene.
Zool
The protagonist of the eponymous Platform is undoubtedly a lollipop enthusiast, especially of the brand Lollipopsadvertised within the adventure. The Chupa Chups are a characteristic element of the series, already present on the initial screen of the game, however in the Zool Resized remake published in 2023 the brand was completely removed as it had no longer been associated with the video game series originally created by Gremlins Graphics.