Google's Performance Max campaigns have received a significant update with the introduction of Gemini models. Digital advertising takes a new step with the latest artificial intelligence (AI) technology. The promise is to be able to transform the way advertisers create and scale their creative resources, for an even more effective connection with the target audience.
Integrating Gemini models into Peak Performance campaigns gives advertisers powerful AI-based tools to generate quality copy and images with ease. The ability to produce varied creative resources, adapted to consumer needs and ad formats, becomes more accessible and efficient.
The results speak for themselves. According to Google, campaigns rated “Excellent” in Performance Max ad effectiveness see, on average, a 6% increase in conversions. The key to this success lies in the ability to generate a diverse range of resources that capture attention and respond to users' expectations.
With the improvements brought by Gemini models, marketers gain the ability to create more relevant and engaging ads. And it is expected that this will translate into better results. The evolution of PMax campaigns is not limited to technology and also encompasses ethics and responsibility in the use of AI.
Strict filters prevent reproduction of public figures or inappropriate content
Strict filters ensure that generated images avoid portrayals of public figures or inappropriate content, aligning with Google Ads policies. Partnerships, such as the one announced with Canva, will also expand creative possibilities. They allow advertisers to take advantage of a vast library of content and tailored templates to maximize the impact of their campaigns.
The introduction of Gemini models in Maximum Performance Campaigns is, according to Google, just the beginning of an era of innovations that promises to change the way we interact with online advertising.