After having painted a rather worrying situation for the current videogame market, analysts, and in particular Mat Piscatella of Circana, provide further discussion points regarding the changes that the videogame medium is undergoing in recent years.
As revealed through the social channels of Mat Piscatella of Circana (formerly NPD Group), it seems that the number of young people buying gaming consoles is progressively decreasing in the United States of America. In contrast, there are those over 50, who instead seem more interested in purchasing a video game console. According to the well-known analyst, the reasons lie mainly in the different financial situations of the two age groups and the prices which have generally undergone a surge in recent years, not only in the videogame sector.
“From Circana's Checkout service… Interesting change underway in video game console hardware sales in the US. The percentage of purchases made by people aged 18-24 has fallen to 7% (compared to 15% in the first quarter 2020), while 23% of purchases are now made by people over the age of 55 (compared to 17% in the first quarter of 2020).
A lot of this has to do with incomes, prices of new consoles, inflation in everyday spending categories like food, etc. Etc. Not surprising, but interesting”, reads the tweet we reported below.
The economic difficulties affect not only consumers but also developers and publishers, who have the objective of survival in 2024, according to what market analysts reveal.