Il American console market game has shown some interesting variations, with a decline in purchases among younger peoplein this case users between 18 and 24 years old, and at the same time a growth of fifty-year-olds over 55 years old.
Circana's findings bear witness to this a change most likely due to inflationthe price of current consoles and the spending power of American users, which naturally varies greatly based on age and employment.
Going into detail, console purchases made by people between 18 and 24 years old they went from 15% in the first quarter of 2020 to 7% in the last quarter of 2023, while those carried out by people over 55 went from 17% to 23%.
A normal alternation?
According to the words of analyst Mat Piscatella, the picture highlighted by the latest findings is not surprising: probably a similar situation occurs in a more or less cyclical manner with the alternation of console generations and the strong variation in purchase prices.
During the first quarter of 2020, in fact, PS5 and Xbox Series