Consumer Intelligence Research Partners (CIRP) carried out a study on users switching from Android to iPhone. From now on, one of the easy conclusions to draw is that the percentages of this type of users have remained constant over the last few years, within values that oscillate between 11% and 15%.
In light of what can be seen, based on the CIRP study, the percentages of users who have switched to Android have been as follows:
2019 – 13%2020 – 11%2021 – 11%2022 – 15%2023 – 13%
Illustrative image (via Pexels)
51% of users switch to iPhone 14 models
Even though they are just numbers, the percentages given by CIRP help to understand the logic of Android to iPhone switchers. By 2023, 29% of users will have purchased the iPhone SE 3, iPhone 12 and iPhone 13 / iPhone 13 mini models.
Furthermore, the same study suggests that the iPhone 14 models are also preferred destinations for those using Android. CIRP states that 51% of these choose to purchase an iPhone 14 model. Quality will certainly be a big factor, but the fact that these older Apple models have budgets within the budget of many Android devices makes the change happen. this way.
iPhones purchased by those who change cell phones (via CIRP)
Therefore, they tend to opt for less expensive versions of this Apple cell phone. Examples of this are the iPhone SE3, iPhone 12 or iPhone 13 versions, which tend to be some of the favorites among this segment of the public.
Android “switchers” tend to look for few features
Another possible reason that CIRP attributes relates to Android users not needing to use all the features of the latest iPhone ranges. As they themselves write, “using iMessage, FaceTime and pairing your phone with AirPods might be enough of an upgrade” (via Phone Arena).