In January of this year, iPhones took second place in online sales among all smartphones in Russia, thereby ousting Chinese brands. The iPhone market share in quantitative terms was 14%, and online sales growth for the year was 60%. Izvestia writes about this with reference to a report from a partner company of several electronics manufacturers. Market participants also confirm Apple's sales growth.
The sales leader for the reporting period was the Chinese brand Redmi, whose share was 19%. Apple shares second place in the ranking with Tecno, whose share in January was the same 14%. According to the report, over the year Apple increased its share in the Russian market by 2% and this was enough to rise to second place, displacing Realme from this position.
A source from one of the electronics importers noted that, in general, the figures from the report correspond to reality. “Despite two years since the cessation of official activity in our market, Apple products are still in demand,” he added.
A Citilink representative confirmed the growing popularity of the iPhone in Russia. According to him, in January, Apple smartphones became the most popular in the category in terms of the number of orders. According to the company's calculations, iPhone sales in January of this year increased by 71% in money and by 58% in units compared to January 2023. It is noted that Apple continues to remain the market leader due to the high level of brand loyalty on the part of its customers, who try to regularly update their smartphones.
Wildberries agree that Apple smartphones continue to be popular. “Moreover, the share will most likely continue to grow, since this equipment is functional, high-quality, and at the same time fashionable with a long service life,” noted a representative of the marketplace.
The head of the Telecom department at M.Video-Eldorado, Sergei Uvarov, confirmed that Apple continues to maintain its position in the Russian market, enjoying popularity among a loyal audience. According to him, one of the drivers of growth in demand for iPhone at the beginning of the year is traditionally the spring holidays, when Apple products are bought as gifts.
If you notice an error, select it with the mouse and press CTRL+ENTER.