This feature will avoid the creation of application stores.
Until the end of spring 2024, iPad and iPhone users living in the European Union will be able to install iOS applications directly from websites. Currently, the application can only be installed through the App Store or third-party platforms of Apple partners.
Authorized Apple partner developers will be able to distribute applications through websites. To install applications in this way, Apple will provide developers with a special API.
This will make it easier for developers to distribute their projects outside of Apple's infrastructure. Previously, this required either using the company’s store, or creating your own store, or collaborating with one of the existing third-party stores.
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Installation of applications through websites will be subject to restrictions. First, the developer must register the site with App Store Connect; secondly, applications must comply with all standard Apple rules; Finally, only EU developers will be able to distribute applications this way.
In addition, the owner of the iPad or iPhone will have to manually allow the installation of the application from the site. Before installation, the user will see information about the application provided to Apple by the developer.
Since March 2024, Apple has been allowing EU residents to install apps through third-party stores, which first appeared on iOS. In this way, the company responded to changes in EU legislation.
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