Despite the fact that we believe that the €1500 that the vast majority of renowned manufacturers are already asking for in the world of smartphones is an exaggeration, especially in markets like the Portuguese, everything indicates that we will see a new increase in price in the next generation of smartphones that It should start hitting the market in 2024.
However, very curiously, in this case, it is Apple that has the weight on top.
More expensive smartphones? It will be Apple's fault. But iPhone 16 Ultra could be the solution.
So, in case you haven't noticed yet, despite the fact that we are already at €1500 for everything that is a high-end smartphone on the premium brands side, as is the case with the very popular iPhone 15 Pro Max, Samsung Galaxy S24 Ultra e Xiaomi 15 Ultrathe reality is that the industry wants to push this number to a little higher and scarier levels.
After all, the chips that give life to RAM memory and storage capacity are becoming almost absurdly expensive in 2024, which is bad news, given that demands are increasing on the memory side of the mobile world.
Furthermore, on the Android side, we will finally see SoCs making the leap to 3nm, most likely with the adoption of newer, more powerful technologies, but obviously more complex, difficult to produce, and therefore more expensive.
In other words, one of the most expensive components of any smartphone, the SoCit will become significantly more expensive in 2024. A price increase that will obviously be passed on to the consumer.
But one of Apple's biggest advantages in the market will also be a headache in 2024.
If you haven't noticed yet, Apple almost always has 3 or 4 months completely alone on the market when it launches a new batch of iPhone smartphones.
After all, while Samsung, Xiaomi, Honor, etc. launch their new devices at the beginning of the year, Apple launches in September, immediately before Black Friday, Christmas and New Year. The biggest consumption time of the year!
However, this time, with technology becoming more expensive, Apple will have to decide whether or not to increase the price of its smartphones. Which in turn will serve as a motto for the Android world.
But here… To combat the problem, Apple has a very curious alternative! The iPhone 16 Ultra!
It is undeniable that €1500 is a lot of money, however, the iPhone continues to sell like hotcakes, whatever its price. We can even say that there is room for an even more premium iPhone… Or as they say, an iPhone Ultra.
In fact, several of the rumors that mentioned an increase in size for the Pro models of the iPhone are starting to be a little more specific for the Pro Max model. In other words, Apple may finally be ready to abandon the Pro Max model, to adopt the Ultra nomenclature.
A strategy that can be used to increase the price of this device, and thus understand whether things are going well or not. Or better yet, understand if there is still room to increase prices in the world of Premium smartphones.
First of all, what do you think about all this? Do you think this is what will happen? Share your opinion with us in the comments box below.