A Clear possess a fourth most valuable brand in Brazil at the moment. At least, that's what the Kantar Brandz study indicates, published this week and which showed the operator in this position in the general ranking, in addition to being in the lead in terms of telecommunications services. Marcio Carvalho is the company's Marketing Director and spoke about the news:
At home or on their cell phones, on fiber or 5G, Claro customers connect more and better with everything the digital world offers, including the best content on all screens and places.
In total, 10,800 people were interviewed, who gave their opinions on 396 brands in 27 different categories. Compared to the ranking made in 2022, Claro managed to move up one position. Now, the classification shows the brands Itaú, Brahma, Skol, Claro and Nubank, with the operator having an estimated value of US$5.708 billion.
In general, the 5 most valuable brands reach an estimated value of more than 30 billion dollars. Claro, in turn, currently has more than 100 million customers and connects to more than 10 million homes across the country. In addition, it is a leader in broadband and content distribution.