The company adopted experience from participants in the Russian automobile market.
According to Reuters, Tesla has notified its customers of an upcoming price increase for the popular Model Y electric crossovers, which are assembled at factories in the USA, Germany and China. For American buyers, the cost of crossovers will increase by $1,000 from April 1, and in some European countries, Model Y will rise in price by 2,000 euros from March 22.
Image source: Tesla
Electrek representatives believe that for the company this step at the end of the quarter means a transition to a new way of stimulating sales. Buyers who are afraid of impending price increases will not postpone purchasing cars until the second quarter. Tesla traditionally boosts sales at the end of the quarter to improve earnings, but it has typically done this by offering discounts. However, promises to increase prices in this case also work, as the history of the Russian automobile market in recent decades proves.