The adaptation of the board game to mobile devices was the most successful iOS and Android game of the year 2023, exceeding $2 billion in revenue.
If we think about highly successful mobile games, the names of Call of Duty Mobile, Candy Crush, Genshin Impact o Among Us. However, the real king of 2023 was not any of those games.
That honor goes to Monopoly GO, an adaptation of the popular board game to iOS and Android screens. It is a development of the Scopely studio, in collaboration with Hasbro.
Monopoly Go was the mobile video game that generated the most revenue in 2023, and it was released in the summer. We are talking about more than 1 billion dollars in just three months.
And, in the aggregate of its first 10 months (so far), the Scopely game has achieved generate up to $2 billion in revenue.
In an interview with Game File, the studio's senior vice president of publishing explained how they managed to achieve these achievements.
Everything translates into a great marketing campaign, whose figures scare anyoneif we take into account what it costs to develop a AAA game in these times.
Monopoly Go and its GREAT advertising campaign
In the words of Eric Wood, we can say that the F2P game of Monopoly is not only a huge success in terms of revenue, but also one of the most important games in the current industry.
It seems like a lie, because we have barely talked to you about him. However, the Monopoly GO marketing campaign leaves any AAA game in diapers PC or consoles.
Desde Scopely, They spent a whopping $500 million on the game's marketing campaign.from before its launch until March 2024.
What does this mean? Very easy: Advertising Monopoly Go was more expensive than developing two PlayStation exclusivessuch as The Last of Us 2 (220 million) and Horizon Forbidden West (212 million).
Scopely co-CEO Javier Ferreira broke down Monopoly Go's marketing campaign in an official post. The key is to promote the game taking each territory into account.
''Our marketing team was a strong advocate of taking a hyperlocal approach. In turn, much of our initial marketing investment went into developing individualized creative that reflected the language and culture of each country where the game is available.''
Despite the high cost of the campaign, Monopoly Go recovered its full costs in the first six monthsand has emerged as one of the most important successes in the mobile gaming industry.
Monopoly Go is a great option if you want to enjoy the popular board game on your mobile phone or tablet. You can also play Monopoly titles for consoles, or try Monopoly based on video games.