Google Search has a new leader. The business is led by Liz Reid, who has been with Google for over 20 years. She most recently led the company's AI-powered search business known as Search Generative Experience (SGE).
Raid's promotion is part of larger changes to Google's search team. Pandu Nayak, who served as vice president of search and focused on various aspects of search quality, will now become chief scientist of search. He will be replaced by Chenu Venkatachari, who also worked on search AI products. Meanwhile, Katie Edwards, who worked on Google News and Google Discover, has accepted a job on Google's long-term betting team.
These leadership changes indicate that Google sees AI as the foundation of the future of its search service. For 25 years, users have become accustomed to typing keywords into the search box and expecting a bunch of ranked links in return. In an AI-powered world, you can instead upload a photo and the Gemini model will tell you what's in it and how to buy it. You can ask a question into the headphone microphone and get a full answer from the speakers.
CEO Sundar Pichai and others have said for years that language models and other AI systems could both improve the quality of search results and completely change the way we gather information online. This is becoming especially relevant now that the web is increasingly filled with materials created by artificial intelligence and optimized for SEO. In this environment, making Google search great again is more difficult and important than ever.
Reid has spent the last few years working on AI search and multi-search, which demonstrate changes in Google's approach and thinking around search.
“With SGE, we can meet a wider range of information needs and answer new types of questions, including more complex ones such as comparisons or long queries,” wrote Liz Reid.
And there will be more soon, she said.
Source: The Verge
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