Culture news After 4 years of waiting, one of Netflix's main competitors finally arrives in France with some crazy exclusives known to everyone!
Published on 03/22/2024 at 10:30 p.m.
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SVOD services are increasing in France. All players in an audiovisual market profoundly disrupted by streaming are deploying a solution to try to meet rapidly growing demand. After seeing Netflix win against Disney+, Amazon Prime Video, Apple TV+ and Paramount+, another platform is determined to conquer France and Europe with exclusives known to all.
The Covid-19 pandemic which hit the world in 2020-2021 has considerably impacted entertainment companies which had to reinvent themselves in order not to disappear. Warner Bros. tried many things during this international crisis. From their constantly evolving strategy emerged HBO Max and the exploitation of a film simultaneously in theaters and on VOD/SVOD. Launched in 2020, the streaming platform became “Max” two years later, following the April 2022 merger of WarnerMedia and Discovery.
Max, a serious competitor to Netflix
The recently created entity “Warner Bros. Discovery” is taking advantage of the arrival of spring to pollinate the audiovisual existence of the French and all Europeans by parachuting its SVOD service onto the Old Continent. The North American firm promises its future subscribers nothing less than a “new streaming experience”. If Spain, Portugal and the countries of Central Europe can discover the offer from May 21, 2024, France as well as Poland, Belgium and the Netherlands must be patient. Max is expected in these territories on July 26, 2024 at the latest.
Warner Bros. is not just any entertainment company. It owns, among other things, the rights (partial or not) to the franchises Harry Potter, Game of Thrones (and House of the Dragon), The Lord of the Rings, DC (Batman, Superman, Justice League, etc.) as well as several series among the most famous (Succession, The White Lotus, Euphoria, True Detective: Night Country, etc.). Moreover, Max promises original programs in the same way as Netflix (The 3-Body Problem) or Amazon Prime Video (The Boys). The spin-off series The Penguin, set in the universe of The Batman with Robert Pattinson, will be a “Max” exclusive.
Sports aficionados should also find something to suit them via a specific offer with an additional subscription. Warner Bros. Discovery will broadcast the biggest sporting event of the year in full this summer via Eurosport as well as several international and European competitions including the Australian Open and the US Open, the three Grand Tours of cycling (the Giro d'Italia, La Vuelta and the Tour de France) and the 24 hours of Le Mans.
The different “Max” offers
With advertising:
Lower price (with advertising) 2 simultaneous screens HD resolution
Standard :
2 simultaneous screens HD resolution Download 30 contents to watch offline
Premium :
4 simultaneous screens Full HD or 4K resolution and with Dolby Atmos sound (subject to availability) Download 100 content to watch offline
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