JBL Land, JBL's “Roblox” world that only opened in February, is now becoming the backdrop for an exciting new project: Together with Roblox creator Robuilds and the agency GoSpooky, the audio specialist is presenting the first Roblox film ever produced by a brand ! Played out as a three-part mini-series, the innovative production is all about the themes of self-realization and creativity through sound, the core values of the JBL brand. The JBL Land Movie was scripted and directed by the American creator Robuilds and follows the main character MissBlox on her exciting and adventurous journey to find her sonic identity.
“Young filmmakers are winning millions of fans with self-made Roblox films, a potential that the marketing departments have not yet exploited. We are all the more proud to be producing the first Roblox brand film with JBL and to be cooperating with Robuilds for this. The The writer and director of our JBL Land Movies is a standout voice on Roblox. Robuilds shares our brand philosophy of self-expression through sound and music, and she takes audiences on a unique journey in search of their own sonic identity.”
Daniel Lee, CMO bei HARMAN
“I've never seen a Roblox movie produced by a brand. This is a wonderful way to encourage creativity. Roblox is constantly evolving in the Metaverse and I think making a movie about a new world is one excellent opportunity to keep up with the times and appeal to the community. JBL Land is a place where players who have similar or completely different tastes in music can meet and I am convinced that the film captures the unique sound focus of JBL Land perfectly!”
Robuilds