Since negotiations with a potential strategic partner about financing Fisker’s business failed, and the company’s money was becoming increasingly scarce, it decided to sell off its existing commercial vehicles at significantly reduced prices. In the US, the Fisker Ocean electric crossover is offered with discounts of up to 39%, which can save tens of thousands of dollars.
Feeling the awkwardness of the situation, the American company Fisker chose to refrain from commenting on the future fate of the business, focusing only on reducing prices for already released Ocean crossovers, offered in three standard trim levels. The older Extreme fell in price by 39% from $61,499 to $37,499, the mid-range Ultra fell in price by 34% from $52,999 to $34,999, and the entry-level Sport lost 36% in price, falling in price from $38,999 to $24,999.
Let us recall that Fisker adheres to a business model using contract manufacturers to produce its products, and Ocean crossovers are produced by the Austrian Magna Steyr on its order. Given the limited demand for electric vehicles in general and the aggressive pricing policies of competitors, Fisker had little choice but to start selling off existing cars to replenish working capital. According to some reports, at the middle of this month it had more than 3,000 complete and ready-to-sell electric vehicles, so even if it sold a small part of them, it could earn several million US dollars. Whether this will solve her financial problems is another question, but in such a situation it is difficult to guess anything. The company's shares were recently delisted in the United States, so it can now replenish its financial resources either through loans, bonds or alliances with other market participants, or through the sale of inventory and property.
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