Xbox and IKEA announce new partnershipalthough there are no details yet: all we’ve seen is the brief trailer below, in which elements of Microsoft’s controller are reinterpreted as furniture accessories.
This feeling may be confirmed during Gamescom 2026, that is, the two companies have considered a partnership based on: A range of IKEA accessories for Xbox-branded gamesand it will certainly be interesting to find out what it is.
In the trailer, as mentioned, the details of some objects are clearly inspired by Xbox controller components: First there’s an analog stick that looks like a stool, then there’s the D-pad that actually looks like a pillow.
Xbox announces Gamescom 2026 lineup, “Fable” will also appear
![]()
stage gamescom In this sense, it seems the most appropriate news to announce: the Cologne event will take place from August 26 to 30, and Xbox will be actively participating, bringing with it several new games.










