Ikea and Xbox have unexpectedly announced a joint project featuring just two emojis – a game controller and a green heart. short trailer Appearing on social networks, the full presentation of the company’s series will take place on August 26 at Gamescom Cologne.
So far, the brand has revealed little about their future product lines. The film flashes a round surface in the shape of a stick, a green pad in the shape of a D-pad, and the logos of both companies. There’s no name for the collection yet, no price, no product list, and no sales start date. It is understood that the design was designed by experts from IKEA and Xbox.
In the comments, users have ridiculed an obvious feature of IKEA products – the need to assemble them yourself. Others wondered if the signature meatballs were included in the package. For IKEA, cooperation with the gaming industry is nothing new: in 2021, the company launched the BRäNNBOLL collection, and in 2024 it expanded the product line to 20 products, including a folding gaming table.
Details will be announced when Gamescom opens on August 26. Xbox will be located in the seventh hall of the show and will bring 25 games and 140 gaming stations, allowing the display of new furniture to be right in the middle of the gaming audience.
What kind of collaboration would you like to see between IKEA and Xbox?