YouTube Premium Italy raises prices againthe new price increase will affect all major plans available. The new rates will be Mid-September 2026even though Google has published them on the service’s official website.
subscription individual premium raisin €13.99 to €15.99 per monthan increase of 2 euros. The most significant growth involves flooring Advanced familyits growth amount is 4€, up to 29.99€ per month.
return Premium LiteLaunched in Italy less than a year ago, it becomes more expensive: prices rise €7.99 to €8.99 per month. Finally, student-only floors rise €8.99 to €10.49 per month.
Google justifies YouTube Premium price increase with quality
Google justifies tariff changes as necessary Continue to ensure high quality service. As expected with such contract changes, users can still interrupt their subscription at any time without penalty.
YouTube: View counting rules changed and follows Shorts metrics
New Italian goods arrive with increased price After implementing similar changes in the U.S. It is early spring, so the subsequent adjustment in the Italian market is also foreseeable.
Details and features of each YouTube Premium subscription plan
As for features, YouTube Premium plan Remove ads from videosincluding content available on YouTube Kids, allows background playback and downloading of content for offline viewing. subscription Also includes YouTube Music No ads and offers excellent audio and video quality.
Offer Premium Lite instead Ad-free experiencebackground playback and offline downloading of most videos, so there are some limitations compared to the full plan.
The Family plan offers the same features as the Premium version, but allows you Share your subscription with up to five other accounts. However, under restrictions that YouTube has introduced, sharing content applies to people living in the same household.