A direct analog of YouTube, the Chinese platform Bilibili has relaunched its previously shuttered international version of the app, announcing its intention to launch an English-language website and recruiting staff in key countries around the world (Japan, the United States and Europe). This is reported by the resource traffic light Refer to recruitment ads and marketing materials distributed among bloggers.
Image source: x.com/bilibili_create
Bilibili has begun aggressively recruiting well-known Western celebrities, including celebrity blogger MrBeast, to post videos on its main Chinese site, which has 376 million monthly active users. A targeted global expansion could challenge YouTube’s dominance; however, at the same time, questions about censorship, moderation and data security — the same issues that plague TikTok in the United States — may also be raised.
The updated international apps no longer require authentication, as is customary for foreign users on major Chinese platforms. “Yes, Bilibili is going global”,— Confirmed Platform management added that in terms of content, the US and Chinese sites will be identical. The company positions the platform as a place where influencers can make money and connect with people, according to marketing materials “Generation Z, wealthy and well-educated users”. A marketplace is being developed for users around the world to connect with brands.
The website provides instructions for downloading the Chinese version of the film, and work on the English version is currently in progress. Los Angeles, London, Mexico City, São Paulo, Istanbul and Tokyo are recruiting community managers. a global “Content review system based on artificial intelligence”.
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