Xbox will celebrate its 25th anniversary in November, and the team is actively preparing. This year they have launched multiple collaborations with well-known brands, and announced 4 at once in the past week. At the same time, all Microsoft partners are leaders in their fields and are known to large audiences around the world.
IKEA
Xbox and IKEA have launched a range of furniture and accessories for gamers. So far, the company has only shown a teaser — an Xbox controller-element pillow and a standing chair in the form of a stick — in several of the brand’s stores. The full announcement will be made at Gamescom.
McDonald’s
Xbox and the famous network have announced a partnership in the UK and Ireland. It involves introducing the following dishes on the menu of the game item:
- Halo: Campaign Evolved — “Halo Moa” Chicken Nuggets (Garlic and Black Pepper Chicken Nuggets)
- special attack – Glazed donuts
- world of warcraft — World of Warcraft Dragon Breath Sauce (Hot-watered Cow Sauce)
- Forza Horizon 6 — Forza Cherry Soda
- candy Crush Saga — McFlurry Candy Crush Saga
- Fallout 76 -“BlamCo” cheese slices (cheese potato rings) in “The Last Life”
By purchasing qualifying dishes, players will receive in-game rewards.
Mattel
Xbox partners with Mattel to celebrate the 25th anniversary of the original console. The company has launched a Mattel Brick Shop kit that lets you assemble a 1:1 scale model of the first Xbox out of 3,509 parts. The kit also includes a Duke controller, with mini dioramas based on Halo, Psychonauts, and The Elder Scrolls III: Morrowind hidden inside the console.
The set is available for pre-order now for $329.99 and is expected to be released in October.
Gibson
The only collaboration that was smaller and not specifically dedicated to the Xbox 25th anniversary was with Gibson as part of Gears of War: E-Day.
Coalition and Gibson have launched two unique custom guitars specifically for Gears of War: E-Day. The instruments are crafted in the series’ signature style and are based on famous Gibson guitar models. You won’t be able to buy them, but you can win.
