Restoring the chain: opening a Vertu brand counter in the flagship store in Moscow’s Afimall City shopping mall. The premium brand’s smartphones and accessories will go on sale in selected stores of the network starting in June 2026.
The new space showcases a number of current Vertu devices, including the flagship Agent Q smartphone, foldable Alpha Fold, MetaVertu 2, Phantom wireless headphones and Aura Ring2 smart ring. According to Restore:, the corner design uses high-quality materials, and the window display elements are stylized according to Agent Q’s “Eagle Wings” design features.
One of the major new products is the Vertu AlphaFold model – a foldable smartphone with an 8.05-inch screen when opened. The device is equipped with Snapdragon 8 Elite processor and Hermes Agent system, which can control features using voice commands. In the highest configuration, the smartphone with crocodile leather trim is priced at 990,000 rubles.
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The classic flagship Vertu Agent Q is available in multiple versions, priced from 560,000 rubles to 620,000 rubles. The smartphones come with a 1 TB drive and, depending on the version, carbon, wood, and leather are used in the finish.
Also on sale are MetaVertu 2 (priced at 560,000 rubles), Aura Ring2 smart ring (priced at 99,000 rubles), Phantom series OWS AI headphones (priced at 62,000 rubles) and Neo-Vault leather clutch (priced at 125,000 rubles).
In addition, Vertu relies on software functionality. Agent Q is positioned as a smartphone with a built-in AI agent that can perform various user tasks, including task planning, booking and itinerary arrangements. Phantom headphones claim to be able to translate speech into 43 languages.
Currently, Vertu devices can be purchased in three repair shops in Moscow: – Neglinnaya, Afimall City and Rigamolla. In the future, the chain plans to expand the brand’s assortment and add the ability to pre-order rare models.
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