Bloomberg columnist Mark Gurman reported in a newsletter on Sunday that Apple may be preparing some changes to the App Store to improve its profitability. Power on. It’s unclear what specific changes are being discussed, but Gurman said the plans were the reason Phil Schiller resigned as head of the App Store.
According to Gurman, Apple is looking “Ways to improve profitability and generate additional recurring revenue from the platform”the move comes from CEO John Ternus and senior vice president of services Eddie Cue. Schiller didn’t like this idea because he “There seems to be a belief that such a move would only further anger developers and the government”. The reporter said that although the company had no internal conflicts, he did not want to get involved.
As this resource believes 9to5mac.comthere are many ways to increase App Store profits. For example, it could eliminate the need for programmers to review applications, which is expensive and not very effective in the era of automated methods. Although developers may view further automation of this process negatively.
Or they could raise the price of a developer membership, which is currently $99 per year. The company could also charge large developers subscription fees based on traffic to reduce some of the infrastructure costs. Time will tell which approach Apple will choose.
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