Any major Apple announcement is always greeted by the announcement of a new iPhone. Even though Apple mobile technology is rapidly becoming toxic and increasingly limited in some regions, including Russia, the very fact that a new “device” was revealed is a positive talking point. As a result, new Apple CEO John Ternus launched iPhone 18 Pro and iPhone 18 Pro Max.
Image source: Apple
These new products are based on the Apple A20 Pro SoC, which, as Cupertino says, has the most computing power of any mobile chip on the planet. New smartphones are not only capable of quickly performing all daily tasks, but they are also capable of playing today’s most demanding games.
Not without the introduction of advanced artificial intelligence – in this case Siri AI. Apple hasn’t fully disclosed the Assistant’s capabilities, but it has clarified that, for example, it can send messages in instant messaging based on your commands. In theory, this is a useful feature for those who spend a lot of time driving.
Image source: Apple
The main 48 MP camera has also been improved: it now has a movable aperture that works on the pupil principle – in low light, the aperture is fully open, in bright light it shrinks to the smallest possible value.
Image source: Apple
All this glory will be powered by powerful rechargeable batteries that can charge up to 24 hours for iPhone 18 Pro and 36 hours for iPhone 18 Pro Max with active screen use.
Image source: Apple
The smartphone will be available in four color options: black, off-white, burgundy, and ice blue. Memory capacity – from 256 GB to 2 TB. The iPhone 18 Pro starts at $1,199 for the 256GB version. iPhone 18 Pro Max starts at $1,299 for the 256 GB version. Sales will begin next week on September 18th.