At the IFA 2026 Consumer Electronics Show in Berlin from September 4 to 8, the brand uleifon RugOne presents a wide range of devices to consumers. These include secure smartphones, tablets, wearable electronics and small computing systems.
One of the most interesting new products coming in the near future is the smartphone. uleifon Armor 35 Pro. A distinctive feature of this device is the built-in laser rangefinder. The recently launched rugged smartphone RugOne Xsnap 7 Pro was also showcased, including a detachable action camera.
During the exhibition, it was the first anniversary of the launch of the RugOne brand. Under this banner, Xsnap 7 Pro and Xlink 7 were launched on September 5, while Ulefone launched more than ten new products.
The key new product showcased by Ulefone is the Armor 35 Pro smartphone. For the first time, the manufacturer’s device is equipped with a laser rangefinder capable of operating at a distance of up to 1.2 kilometers. This system uses time-of-flight (ToF) technology and 905 nm semiconductor laser.
This device is primarily intended for employees in areas where they must work in the wild, as well as for outdoor enthusiasts. In addition to the rangefinder, they also come with a powerful LED flashlight with 900 lumens of brightness, 107 dB speakers, eSIM support and the ability to connect Ulefone uSmart accessories.
Armor 35 Pro is powered by MediaTek Helio G200 processor, has 12GB RAM and 256GB storage space. The image is displayed on a 6.78-inch screen with a resolution of FHD+ and a refresh rate of up to 120 Hz. The device runs on a battery with a capacity of 11,000 mAh.
The main camera has a resolution of 50 million pixels and is used for taking photos and videos. There’s also a 20MP night vision camera and a 16MP ultra-wide-angle camera.
The Armor 35 Pro was demoed in Berlin ahead of its official launch and sale. Additionally, show visitors will have the opportunity to familiarize themselves with the Armor 37 Pro and Armor 36 Ultra models. Among the previously known smartphones, the Armor 34 Pro+, Armor 28 Ultra Thermal, Armor 24 Pro and Armor 22 Pro were shown with built-in projectors.
Another interesting product from Ulefone is the Armor X17 series of smartphones. These include the Armor X17 Ultra, which for the first time features a thermal camera. This expands thermal imaging technology into more affordable rugged smartphones.
Other devices in the series include Armor X16 Pro, Armor X32 Pro and Armor X31 Pro. They have night vision capabilities, which may be needed for work and outdoor recreation. In addition, show visitors will be able to familiarize themselves with the RugKing range of devices, from the original RugKing model to the RugKing 5 Pro.
On September 5, a RugOne demonstration was held, with secure smartphones becoming a key product Xsnap 7 Professional Edition Comes with detachable action camera. This is the first device of its kind.
The camera weighs 39 grams and attaches to the device using a locking magnetic mechanism. Thanks to an ultra-wide-angle lens with a 133° field of view, it can operate independently and record videos at up to 2.7K resolution at up to 30fps. SteadyX stabilization technology, horizontal lock and distortion correction deliver smooth images when shooting action movies.
The camera has a built-in storage capacity of 64GB and can record for 40 minutes without charging. Underwater photography can be done at a depth of up to 5 m. When the camera is installed in the smartphone, it charges through the battery.
Xsnap 7 Pro has MediaTek Dimensity 8400 5G processor, 12GB RAM and 512GB storage. It is equipped with a 6.67-inch AMOLED display with a resolution of 1.5K and a battery capacity of 9,300mAh. You can take photos and videos with the 50 MP main camera with optical image stabilization. A 64MP infrared night vision camera and a 32MP front-facing camera are also available.
Both of the above devices won awards 2026 IFA Innovation Awards. The RugOne Xsnap 7 Pro smartphone ranks among the top three in the “Best Communications and Connectivity” category. The Ulefone Armor 35 Pro deserves an honorable mention in the same category.
In addition to smartphones, Ulefone also showed interest in developing products in other categories at the Berlin show. The Armor Pad 5 Ultra tablet is powered by MediaTek Dimensity 7400X processor and has a built-in projector with a brightness of 200 lumens and dual LED backlight. The device is equipped with a 24,200 mAh battery and supports 120 W charging. Potential buyers can check out the Armor Pad 4 Ultra Thermal, RugKing Pad 2 Pro tablets, as well as the yet-to-be-released Armor Pad 6 and Tab A12 Pro.
Ulefone’s new venture will be the notebook market, where the company will launch Atom-branded models. The Armor Watch Ultra smartwatch was also showcased, with GPS tracking for various sports, support for offline maps and heart rate variability (HRV) monitoring. Another product from the company is the uSmart H01 intercom headset with the Zello app, which supports push-to-talk communication over cellular or Wi-Fi.
The RugOne brand in the communications equipment category showcased Xlink 7, a secure 4G radio supporting artificial intelligence. The Xever 7 and Xever 8 series of devices were also on display.
To celebrate its first anniversary, RugOne announced the expansion of its products to 34 countries and regions. The company also announced the opening of its first regional after-sales service center in Hungary. Representatives of distribution companies attended the event in Berlin.
The Xsnap 7 Pro smartphone will be available to the first batch of customers as part of the event Crowdfunding. A limited number of devices will be available at a discounted price starting at 799 euros. Retail pricing is set to launch in October at $999 and €1,099.99.
Ulefone will announce information about the sales start date and price of new products on its official website https://www.ulefone.com/ and on the pages of social networks.
