Samsung claims that its new generation of foldable smartphones are performing better than the previous generation in the European market. According to data released by the company, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra combined sales increased by 50% Compared to the Galaxy Z Fold7 since its launch.
The data comes as the market for foldable devices continues to reach a wider audience, including consumers who have never used such a smartphone. In fact, Samsung reports a growth in users from other manufacturers and users choosing to switch from one folding format to another.
Galaxy Z8 also conquered users of other brands
The shift away from competing smartphones specifically involves the Galaxy Z Flip8: According to Samsung, 20% of new foldable clamshell buyers are from other brands of devices. For some of these users, this is also their first time entering the world of foldable smartphones. Another piece of data involves users already in the Galaxy ecosystem. The number of people switching from the Galaxy Z Flip series to the Galaxy Z Fold8 has tripled compared to the previous generation.
It turns out there’s growing interest in the largest format in the range, designed to offer a bigger screen and an experience closer to that of a small tablet. Samsung also detects iPhone users choosing a new Galaxy Zs increased by 60% Fold8 Ultra, Galaxy Z Fold8 or Galaxy Z Flip8 compared to the previous generation. The comparison is based on Smart Switch data, taking into account the period from August 7 to September 8, 2026, the same period after the launch of the Galaxy Z7 series in 2025.
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The numbers released by the company, which comes after eight generations of Galaxy foldable smartphones, reflect Strategies that offer different formats rather than focusing on a single model. The Galaxy Z Flip8 focuses first and foremost on compactness and portability, while the Fold8 and Fold8 Ultra adopt a book format that favors larger screens and productivity.
Samsung No absolute values for European sales are provided, Therefore, the +50% figure does not allow us to determine the actual number of devices sold. These are also numbers directly communicated by the company, which uses its own methodology to compare product generations.
However, the growth in purchases of iPhones and other Android smartphones is an interesting indicator for a category where Samsung has been trying to overtake the enthusiast market for years. If this trend continues, foldable devices may capture an increasing share of the market, also thanks to consumers who have so far preferred traditional hard-screen smartphones.
