Russians become more aggressive in buying cassette recorders and CD players

Russians become more aggressive in buying cassette recorders and CD players

According to reports, buying vintage photo and audio equipment has become a fashion in Russia erythrocyte Refer to the information from the “Check Index” of the OFD platform company analysis center. In the eight months of 2026, CD player sales will increase by 16% and 51% compared with the same period in 2025 and 2024, respectively.

    Photo credit: Naadir Shahul/unsplash.com

Photo credit: Naadir Shahul/unsplash.com

The median price of a CD player is 9,707 rubles, an increase of 3.7% compared to 2025 and an increase of 15% compared to 2024. People are starting to buy cassette recorders 10% more often than a year ago and 36% more often than in 2024. The median price of a tape recorder is 12,509 rubles. (17.5% and 33% growth compared to 2025 and 2024 respectively). Compared with 2025 and 2024, the number of film camera purchases increased by 12% and 34% respectively, with a median price of 4678 rubles. – Prices increased by 2.1% and 16% compared to the same period last year. Vinyl record players show positive dynamics: sales increase by 10% and 24% compared to 2025 and 2024. The median price is 26,708 rubles. – 0.5% cheaper than 2025 and 7% more expensive than 2024.

The Wildberry press service confirms this trend: sales of CD players increased one and a half times in the first half of this year compared to the first half of 2025, an increase of 48% in monetary terms. Sales of cassette recorders increased by 8%, and sales of audio cassettes increased by 46%. Sales of film cameras increased in dollar terms but were unchanged in unit terms. According to the OFD platform, Russian interest in vintage equipment has been growing for three to four years.

This trend isn’t just happening in Russia – types of devices considered obsolete have begun to be sold more actively around the world. Typewriters are very popular; the classically designed speakers, in addition to cassettes and CDs, can also play music via Bluetooth and have a USB Type-C port. Polaroid, Kodak and Fujifilm make instant cameras – modern devices that support connectivity with smartphones. Finally, rotary phones that connect via Wi-Fi are becoming more and more popular. Wildberry noted that it’s worth noting that sales of classic flip phones, including the Motorola Razr V3 and Nokia N93, haven’t been brisk – with sales down nearly 45% year-over-year.

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