L’European Space Agency (ESA) an announcement cooperate This year’s World Space Week is very special, with The Pokémon Company For this event, this will be in the areas of promotion and communications.
Meanwhile, there is already a beautiful poster showing a proud Pikachu in a space suit, ready to go where no one has gone before: chest puffed out and looking up to the sky, Pikachu, developed in partnership with ESA, will be an important element in the initiative to advance the space program. world space week This year.
The relevant week will be held October 4th to 10th As per tradition, there will be conferences, documentaries, lectures and various educational events aimed at celebrating science and technology and “their contribution to improving the human condition”.
Collaboration dedicated to discovery
As intended by the organizers, the collaboration between ESA and The Pokémon Company will bring together two Curiosity, exploration and imagination bring the world togetherit’s an especially fitting partnership from that perspective, especially if you consider its impact on younger audiences.
“Working with a Pokémon brand with such a rich and imaginative universe is a unique opportunity for ESA Bringing large audiences closer to space Through creative storytelling,” said Anne-Sophie Bradelle, Director of Communications at ESA.
Pokémon Wind and Waves isn’t out yet, but sales of the series have hit record highs
“This collaboration, built on shared values such as curiosity and imagination, supports the ambitions set out by ESA in Strategy 2040 and inspires Europe, especially young people and future generations.”
Therefore, ESA and Pokémon hope to achieve common goals through this collaboration: Inspiring a new generation to achieve their big dreamsExplore and experiment through science or imagination because discovery begins with curiosity.
Aside from the adorable poster featuring Space Pikachu, more information on the co-op feature should be released in the next few days, ahead of the start of Space Week.
During this period, Pokémon celebrates its 30th anniversary with various other initiatives, such as the official expansion of the TCG, while on the video game side we await information about the new chapter Pokémon Wind and Waves.