this advertise They have entered the game world, for example in menus Xbox seriesbut big companies are thinking about how to insert them more and more directly into video games.
MicrosoftFor example, consideration is being given to creating a system that would allow one to continue playing the game while watching ads during the game.
How Microsoft’s patents work
Microsoft has applied for a patent titled “Context-aware management of interactive software application access,” or “Context-aware management of access to interactive software applications”.
The patent describes a process that can pause games at the operating system level, and Show “audiovisual promotional content” (in other words, ads), and once viewed, points are awarded.
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At least as the patent documents show, this Access to the game will be granted for a limited time15 minutes to an hour.
What do you think about this possibility? Let’s remember that a patent is no guarantee that the idea will be implemented, in fact, more often than not the patent just stays in a drawer.