Say goodbye to the Copilot+ PC brand? Microsoft seems ready to move on

For more than two years, Microsoft has used the Copilot+ PC brand to differentiate Windows PCs equipped with the hardware needed to natively run certain AI-based features. Now, however, the company appears ready to change tack.

The new 12-inch Surface Pro and 13-inch Surface Laptop technically meet the requirements to be considered Copilot+ PCs, but Microsoft no longer presents them this way.

A brand that never took off

Brett Ostrom, corporate vice president of Microsoft Surface, confirmed the news, explaining to Windows Central that the new device “is not called a Copilot+ PC.” Qualcomm also seems to be starting to consider brand experience. Kedar Kondap, senior vice president of the company’s computing and gaming division, explained Computers that provide the same functionality may no longer use the Copilot+ PC name.

This option comes as specialized artificial intelligence components become more common in computers. When Microsoft launches its brand in 2024, the idea is Differentiating systems with NPUs Powerful enough to manage some functions directly on the device. However, as these components spread, this difference may become less important.

return Some of the features associated with the brand have not been easy to develop. Recall, one of the main features of Copilot+ PC, received a lot of criticism during its development, while Microsoft continues to integrate artificial intelligence-based features into Windows.

The possible brand abandonment also comes as Microsoft prepares for a new phase of native artificial intelligence on PCs. The next generation of Surface devices should Also includes NVIDIA platformcompared with the previous generation, which was mainly based on Qualcomm processors and related NPUs, it opened up a different path.

Microsoft has scheduled a “conversation on how local artificial intelligence will shape the next chapter of PCs” for October 7. Therefore, the event can provide a showcase New name intended to replace Copilot+ PCAlthough the company has not yet officially confirmed this strategic change.