Sony Interactive Entertainment Italy An official has been appointed PlayStation and San Carlo partnership The aim is to combine video games with snack breaks. The collaboration will last until the end of November and will be widely displayed in select stores. The program’s launch is over 700,000 Dixi “Cheese and Jalapeno” Limited Edition Setdesigned especially for the occasion, celebrates the meeting of two worlds.
extensive cooperation
The collaboration also extends to approx. 6 million promotional gift packs saint charles Play through the “Snacks and Play” competition. By purchasing participating products and registering the in-package code, you can enter to win a number of PlayStation prizes, including DualSense wireless controllers, PlayStation 5 consoles, PlayStation 5 Pro and the PlayStation Portal, a game device designed for home streaming.
The collaboration will also be realized through a video campaign, in which the ads tell the story of the encounter between two universes, starting with everyday scenes: a group of friends sharing different San Carlo tapas. With every glimpse, reality gradually gives way to some of the most iconic PlayStation universes, with games like Horizon: Forbidden West, Ratchet & Clank Rift, Astro Bot, and Gran Turismo 7.