Takashi Iizuka, team leader of the series explains Sonic the Hedgehog it actually has Shows about half of its potential So far, considering Sega has super ambitious plans for its icons that “Target is Disney” In terms of popularity.
At least that was the original idea when Sega started a series project based on the related character, and after seeing the first very positive response, started to make Sonic its own title iconduring this period, these were still some of the most popular in the world of video games.
Things are very different now, but Sonic still managed to stay on top of the wave and actually expanded into more formats and media, as evidenced by its success in the cinematic realm.
An icon who still has a lot to say
“Honestly, we believe Sonic is still Only half gone “When we created the first Sonic the Hedgehog, the development team at the time always said Let’s aim for Disney!”
This was, in part, the overall goal the company set for itself when creating Sonic. “Even when I joined Sega, I was told to dream big…for example: Beat Disney with Sonic e One day we will build a theme park”.
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“It’s been thirty-five years and we’re not quite there yet. Now that we’ve made this movie a reality, we want Share the charm of Sonic with more people For those who haven’t played this video game series yet. “
At the same time, the brand has actually expanded into new audiences: Sonic, for example, was originally conceived as a character more aimed at a male audience, while an expanded cast and richer narrative have made it aimed at a more diverse audience.
Regardless, despite the success in both cinematography and video games, the character was only able to reach half of his potential, according to the head of the Sonic team. At the same time, we saw Sega wanting to give up on the Sonic franchise, but the success of the first movie changed everything, and a new animated series is coming to Netflix.