Since October 2025, the average price of a server in Russia has doubled, Oleg Lyubimov, CEO of Selectel JSC, said at the Selectel TechnoDay event. He cited two main reasons for this jump in cost: rising prices for RAM and tightening of Nvidia’s export controls, which makes delivery of the company’s chips to Russia much more expensive.
At the same time, prices for clients of cloud providers have increased by an average of 10-15% over the year, since the increase in purchasing costs is gradually passed on to them, writes Comnews. “In the end, this will all fall on the clients, but at the moment, renting cloud services is more profitable than buying and deploying your own capacity. For us, this means a deterioration in return on capital and investment metrics, but over time, along with rising prices, this situation will change,” – said Lyubimov.
President of the Association of Data Center Industry Participants Igor Dorofeev noted that the growth of tariffs is constrained by competition and effective demand, adding that the impact of purchases of new equipment is not yet significant, since services are provided on existing equipment that was purchased earlier.
Like Lyubimov, Alexey Shuvalov, director of the customer service center of TsHD JSC (RTK-DPC), argues that the increase in the cost of servers was most strongly influenced by the rise in price of RAM and SSD drives due to their shortage amid the development of AI technologies, and control by vendors over the supply of servers to Russia. “The cost of our services is based on purchase prices, so we are forced to pass on these costs to clients. At the same time, our pricing is market-oriented, so we try to maintain a balance,” he added.
According to Alexey Korulin, head of product and architectural solutions at Svyaz VSD LLC (Linx Cloud), the main price hit, in addition to RAM, fell on solid-state drives, the price of which has increased 10 times. Following this, prices for server equipment and data storage systems increased. The more expensive components in a unit, the more expensive it is.
“For example, a host with 1536 GB of RAM on board showed 4-5 times growth over the year. The strengthening of the ruble against the dollar in the second quarter of the year had a positive effect on the cost of equipment. And those who managed to catch the moment of mutual settlements were able to save a lot. Prices for cloud services will inevitably increase, by approximately 10-15%, but we are trying to keep them at the same level through advance purchases, as well as continuous optimization and updating of the economic model,” – said Korulin.
Operations Director of Reg.Oblak (part of Reg.Ru LLC) Sergei Belov believes that talking about a single average dynamics for the entire market is not entirely correct: the price greatly depends on the configuration and set of components. Certain categories are rising in price much faster than others; the cost of some SSD drives, for example, from suppliers over the past year has increased five to six times, and GPUs have approximately doubled on average. The increasing complexity of logistics and increasing delivery times also affect the cost of infrastructure projects and creates objective preconditions for revising tariffs.
“At the same time, demand in the cloud segment is heterogeneous: small and medium-sized businesses are more sensitive to price than large customers. For SMEs, even a slight increase in infrastructure costs can be a reason to postpone a project or reconsider costs. For us, as a mass provider of SMEs, it is important to keep tariffs down longer and not automatically transfer the increase in equipment costs into the price of services. “Reg.Cloud” tries to maintain current prices until the last minute – through internal reserves, selection of configurations and procurement management,” – he said.
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