The idea was revealed by the CEO of Warner Bros. Discovery, JB Perrette, during JP Morgan's Technology, Media & Telecom conference held last Monday (4). In it, the executive said that a billing system for sharing accounts should begin to operate widely on Max from 2025.
The CEO also stated that this is a “significant opportunity” to increase Warner Bros. profits. Discovery, which ended the last fiscal quarter with a loss of US$55 million, according to Bloomberg. Despite this, the company wants to end the year with a profit of US$103 million.
However, this may not be enough, as Warner Bros. Discovery closed 2023 with a profit of around US$100 million and even so investors were not impressed, which caused its shares to fall 24%.
Furthermore, banning Max account sharing should increase the number of subscribers in the long term, as Warner streaming has been losing customers with the drop in cable TV users, as many of them received access to streaming as a bonus for their subscriptions. operators.
Warner has not yet detailed how it will restrict password sharing, but the mechanism could work in a similar way to that used by Netflix and Disney Plus, which track users' IPs to identify whether they are in the same household.