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YouTube will change the rules for counting regular video views starting on August 24th

Olivia Bennett by Olivia Bennett
August 18, 2026
in Technology
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YouTube will change the rules for counting regular video views starting on August 24th
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YouTube will change the view counting system for regular videos starting on August 24th. The platform will use the same principles already used in short videos. Authors will begin accruing views faster, although this change will not affect affiliate program revenue.

    Photo credit: ulfugar Karimov/Unsplash

Photo credit: ulfugar Karimov/Unsplash

Once the new rules go into effect, YouTube will count views as soon as a video starts playing. It has been reported that similar methods edgeAlready using Instagram✴ On TikTok, views are considered for both the first and recurring posts of a video. YouTube uses the same principle. × shorts Since last year. In turn, Social Network X counts a click after viewing a video that lasts at least two seconds.

At the same time, the platform will not completely abandon the previous system, but will keep it under the “Engaged Views” metric in YouTube Analytics. Previously, Common Film used a different technology, but the exact rules for how it operated were not publicly disclosed. At the same time, it is believed that in order to count as watching a standard video, users must watch approximately 30 seconds.

YouTube explained that this change was made to eliminate the differences between different format metrics and give creators a clearer understanding of the overall audience for their videos. It’s worth noting that the new approach will not affect content creators’ income, nor will it change their conditions for participating in affiliate programs. The platform also noted that it plans to change the requirements for joining the affiliate program next year.

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