Emmanuel Rosier, former senior manager at EA, said, biosoftware and his projects include mass effect 5they can Didn’t survive the recent acquisition of Electronic Arts.
Rosier, now head of market intelligence at Newzoo, believes that the $55 billion acquisition of EA as a private company (investment from the Saudi Arabian Public Investment Fund, Silver Lake and Affinity Partners) may Serious consequences for the least profitable projects of the investment portfolio. He explained that the new owners will inevitably look for a quick return on investment and focus on the most profitable franchises, such as EA Sports FC, Madden and Battlefield.
Bioware games take years and are expensive
In this case, BioWare represents an unknown quantity. “BioWare IP is somewhere in the middle,” Rosier told PC Gamer. “The studio has struggled in recent yearsbrands have been left in limbo, wondering whether they will continue to fund them. This is the biggest question mark for me. ”
The reference is ai Latest project has mixed results: Following the success of 2014’s Dragon Age: Inquisition, the studio tried a live-service model with 2019’s Anthem, but it proved a failure, and took nearly a decade to complete the lukewarm Dragon Age: Veiled Keeper. Mass Effect has also been going through a complicated phase, with Andromeda (2017) being considered a misstep and 2021’s Legendary Edition, while being appreciated, failing to fully reboot the brand.
EA hopes to sell BioWare and some of its IP after acquisition
Rosier didn’t hide his skepticism: “When I see the new Mass Effect, I’m going to believe it. I’ve been working with BioWare for many years: sometimes Development may continue for several years Before everything takes shape. ”
“Anything can happen now. They can Decided to pull the plug easily. If new investors don’t have a particular attachment to the portfolio’s story, they may just pick The choice that makes the most economic sense”.
