Digma and Dynamo extend partnership for another year

On August 19, electronics brand Digma renewed its contract with Dynamo Moscow Football Club as part of a home match against Krasnodar at the VTB Stadium. The agreement covers the 2026/27 season and confirms Digma’s status as the club’s exclusive technology sponsor in the TV, laptop and monitor categories.

Over the past year, team members have appreciated the reliability of our equipment and fans have received discounts on high-quality electronics. The partnership between Digma and Dynamo is built on shared values: accessibility of technology, advancement and winning. These principles successfully formed the basis for all joint activities.

The brand was widely displayed at the club’s matches and media events last season. There is a special area inside the stadium where visitors can play games on tablets and receive gifts. We also have valuable prizes for the smartest fans in the stands: tablets, laptops, and even big-screen TVs.

I particularly remember the special project “Dads Are Coaches”, in which Dynamo players talked about how their fathers influenced their careers. Konstantin Tukavin, Kirill Panchenko, Daniil Fomin and Timofey Malinkin appear in the picture together with their parents.

Continuing with the theme, Digma organized a touching event on Father’s Day where anyone could leave their wishes, which would then be broadcast on the big screen at the VTB Arena during the game.

During the year-long partnership, Digma and Dynamo not only strengthened the image of a modern and innovative brand, but also created unique opportunities to interact with fans. The success of the first season forms the basis for a further long-term partnership: in the 2026/27 season, prizes will be awarded to the fans in Stand D at every Dynamo home game.

In the new season, we look forward to more fruitful cooperation to help all fans integrate modern technological solutions into their lives.

“Renewing a partnership agreement is always a pleasure because it proves that we are in the right relationship with our partners and share the same values. Dynamo is a modern, innovative club that keeps up with all new trends, and the technology brand Digma helps us do this. We have achieved a lot together over the past year and I am sure that this season we will have an even closer and richer partner, a partner that will benefit us.” – stressed Pavel Pivovarov, General Manager of Dynamo Football Club.

“Our connection with Dynamo is not just the letter “D” at the beginning of the name. We are united by movement—towards new technologies, new victories, new heights. Digma is a brand for those who are ready to move forward, and Dynamo is the ideal partner to embody this philosophy. A year ago, we relied on the synergy of innovation and movement, and this season has proven us right. Extending the contract is not just a formality but a reward for a joint effort that has led to great success.”, points out Arina Smirnova, Director of Private Brands. The Merlion division is part of the signing of new agreements for next season.

Maria Starostina, Chief Brand Manager at Digma, added: “For us, Dynamo is more than a club, it is a community. We do not just provide technology, we create emotions. Last season, we gave our fans new leisure opportunities in the stadium and launched important social projects. In the new season, we will strive to double this energy, introducing more interactivity and care. Together with Dynamo, we build a future in which everyone can progress.”