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Sony CEO explains what PlayStation team can and cannot create using artificial intelligence

Olivia Bennett by Olivia Bennett
August 21, 2026
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Sony CEO explains what PlayStation team can and cannot create using artificial intelligence
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In an interview with the Wall Street Journal, Hiroki Totoki – CEO of Sony – talked aboutUse of artificial intelligence Within company teams, clearly define the lines that cannot be crossed.

Totoki explained that people appreciate great IP “created by humans” and that Sony “respects those narratives and stories,” referring to works such as The Last of Us e God of War.

Totoki’s explanation

I’m the PlayStation team They are already using artificial intelligence to complete challenging taskssuch as animated hair, but Totoki explained that they are defining the limits of the use of artificial intelligence to maintain creative integrity while accelerating the development of video games.

In other words, it gives the impression of artificial intelligence Should not be used to write stories Within the Sony team, but helping to create graphics that would take people a long time.

Take-Two will fire its entire AI team

Take-Two will fire its entire AI team

Application of artificial intelligence in video games often discussed Some players simply don’t appreciate the presence of artificial intelligence elements, which are often recognizable and of lower quality. However, empty accusations about the use of artificial intelligence sometimes arise, as in the case of Kingdom Hearts.

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