Contrary to expectations, the first foldable iPhone, with the Duo suffix in its name, approaches the psychologically important mark of $2,000 in terms of suggested retail price in the United States, but the price in Russia, even during the official entry of the brand’s products on our market, was not obtained by simple exchange rate conversion. Therefore, the Russian retail chain intends to set the minimum price of iPhone Duo at 232,000 rubles.
Image source: Apple
Vedomosti shared the news while pointing out the more affordable price range of Apple’s new products. According to the publication, on Yandex Market, the iPhone 18 Pro starts at 147,000 rubles, the iPhone 18 Pro Max starts at 157,000 rubles, and the foldable iPhone Duo starts at 245,000 rubles. It’s available for pre-order today, but the standard smartphone won’t be available until September 26.
The CDEK.Shopping platform, which specializes in substituting imported goods, values the iPhone 18 Pro at 147,000 rubles and the iPhone 18 Pro Max at 155,000 rubles. You can save money by ordering the foldable iPhone Duo with 256 GB of RAM, which costs 232,000 rubles here. In this case, though, the cost of Apple devices does not include tariffs, and buyers’ costs may increase due to currency fluctuations. The price of AirPods 5 headphones through this distribution channel is 21,000 rubles, and the version with wireless charging function is priced from 24,000 rubles.
MTS brand showrooms will offer the iPhone 18 Pro with 256 GB of memory for 174,990 rubles, the 512 GB version for 204,990 rubles, and the 1 TB memory version for 234,990 rubles. The basic modification of iPhone 18 Pro Max costs 189,990 rubles (256 GB), and the most expensive 2 TB memory model costs 304,990 rubles.
M.Video Commercial Director Sergei Uvarov indirectly assessed the prospects of the foldable iPhone Duo in the Russian market: “Russian interest in foldable devices is already actively growing. According to M.Video, in the first half of 2026 alone, Russians bought 53,000 such smartphones with a total value of 4.84 billion rubles..
M.Video representatives said that among the iPhone 18 Pro series, the new burgundy color will be the most popular among buyers because it is this color factor that makes the new products visually distinctive in the eyes of others. Uvarov said that the previous generation of products performed very well: according to the results of the first half of 2026, iPhone 17 became the most popular smartphone in Russia in terms of volume. The company expects similar results for the iPhone 18 Pro series. On the M.Video network, the iPhone 18 Pro version with 256 GB memory is priced at 174,999 rubles, the iPhone 18 Pro Max version with the same memory capacity is priced at 189,999 rubles, and the modified version with 512 GB memory is priced at 219,999 rubles.
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